Jonkoping International Business School

Jönköping Internation Business School & Responsibility in Action

Jönköping International Business School (JIBS) is a globally connected institution
with Responsibility, diligence and equality as its core values.

JIBS’ mission is to “advance the theory and practice of business, with specific
focus on entrepreneurship, ownership and renewal”. Connected to this mission are
the guiding principles of being international at heart, entrepreneurial in mind and
responsible in action.

These guiding principles represent the shared beliefs and ambitions at JIBS.
The Responsible in Action guiding principle shows JIBS commitment to being a
role model within the field by conducting research and education with purpose and
incorporating responsibility, sustainability and ethics into all operations.

Acting according to the Responsible in Action guiding principles continuously
challenges JIBS to improve its systemic approach to social, environmental and
economic goals