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PRME Working Group on Climate Change and Environment

Climate Change and the Brain - Implications for Communicators

This webinar, hosted by the PRME Working Group on Climate Change and the Environment, focuses on the underlying processes explaining human response to information about climate change, and how processes can be fostered that lead to positive action.

How can we understand why messaging about an existential climate crisis does not always produce action? Understanding from cognitive neuroscience may be essential for ensuring effective communication that leads to societal change, including through public communication and education. Specifically, the session will explore:

1. The neurocognitive processes of climate action - from engagement with

information about climate action to sustained behavioural change

2. Implications for practice in communications and education

3. How climate education is different to other forms of education -implications for policy

Paul Howard-Jones is Professor of Neuroscience and Education at the School of Education, University of Bristol. He uses methods from neurocomputational imaging studies to theatrical performance and classroom observations to understand learning. His more recently published work has a major focus on climate change education, including working with the energy sector to expand uptake of low carbon heating systems, teachers’ perceptions of climate curriculum, studies of climate education in secondary schools, and a review of the links between early child development and sustainability education for UNESCO. His most recent book is “Evolution of the Learning Brain” and he presents the podcast “Mind, Brain and Planet” - that draws together researchers from across the world to provide insight into our relationship with the environment. He is widely known for public engagement work, including the award-winning TV series “Secret Life of 4-year-olds” and other broadcasts, including the recent, "Secret Life of the Next Generation," a YouTube series exploring how children can make a difference in the fight against climate change.

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