Details for Asian Institute of Management (AIM)

Participant Status

PRME Champion

Type of Organization

Business School

Type of Education

Post Graduate, Executive


Makati, Metro Manila, Philippines


Sign Up Date to PRME

09 Dec 2008

Current Sharing Information on Progress Report Submission

24 Jun 2016

Sharing Information on Progress (2016)

PRME SIP Report 2016 - View Report

Sharing Information on Progress (2014)

AIM PRME Progress Report - View Report

This third progress report illustrates AIM’s continuing relationship with PRME and demonstrates its efforts to implement the PRME principles from July 2012 to June 2014.

Sharing Information on Progress (2012)


AIM Progress Report for June 2012

Sharing Information on Progress (2010)

Asian Institute of Management Progress Report - View Report

This first progress report illustrates AIM’s efforts to implement the PRME from November 2008 to June 2010.

Achievements Curriculum Integration in the Field of Corporate Responsibility and Sustainability

Since its establishment in 1968, AIM’s mission has been to make “a difference in sustaining the growth of Asian societies by developing professional, entrepreneurial, and socially responsible leaders and managers” for Asia’s developing and developed economies. In the context of Asia’s rapid economic growth, on the one hand, and poverty and rising inequality, on the other, AIM, as a management school, has a responsibility to produce managers who possess integrity and high ethical standards, and who will endeavor to humanize the corporation, understand the ethical implications of management decisions, and feel personal responsibility for the communities they operate in. With this as an end goal, social impact and development topics are inherent in the courses of the MBA and the Master in Development Management programs.

AIM has three schools: 1) business, 2) development management, and 3) executive education. The Center for Development Management (CDM) is AIM’s response to the challenge of sustaining Asian development. CDM’s degree and certificate programs seek to produce development catalysts who are capable of implementing programs with the largest impact on the poorest and focused on building strong institutions for sustainability. These students are trained to be the next generation of change agents in their respective countries and organizations. Since its inception in the early 1980s, CDM has grown to become a strategic ally of governments, multilateral and development organizations, and public institutions in the region.

The Executive Education and Lifelong Learning Center (EXCELL), AIM’s executive development arm, has also run public and customized courses on corporate social responsibility.

Achievements Research Development in the Field of Corporate Responsibility and Sustainability

AIM has been involved in social development, public policy, and corporate governance not only through its courses but also its research centers: a Policy Center, a Center for Banking and Finance, as well as the innovative Center for Corporate Social Responsibility, Center for Corporate Governance, and Center for Bridging Societal Divides.

Center for Corporate Social Responsibility

The AIM-Ramon V. del Rosario, Sr. Center for Corporate Social Responsibility (RVR CSR Center) was launched in July 2000 as a research and program initiative of the Asian Institute of Management. The Center is one of the first research centers in the region concentrating on corporate responsibility issues. The main thrust of the Center is the management of corporate citizenship relative to the competitiveness of corporations and its impact on society. The Center promotes corporate responsibility through case-writing, research, survey research, program development, executive education training, and local and regional conferences.

Every year the Center holds highly successful international conferences on CSR and corporate governance. It introduced the Asian CSR Awards, the first of its kind in the region, which recognizes exceptional CSR programs in five categories: environmental excellence, support and improvement of education, poverty alleviation, best workplace practices, and concern for health.

Two of the major challenges the Center faces are to engage firms and industries in Asia in corporate social responsibility (CSR) as a core business strategy and to expand CSR as fundamental to doing business in a globalized economy. The role of business over the years has been elevated due to changing expectations—from starting with resource transfer to community relations to incorporating CSR concepts to business practices, and finally using CSR as a business strategy. CSR is the key. It is clearly a competitive advantage.

There is a changing perspective when it comes to business in society. People realize that there is a role for business in society, and there are market solutions to social issues, which companies can address.

The challenge to companies is to manage in a truly responsible manner that will lead to sustainability and greater profits. The success of the CSR program starts in identifying the social issue that will allow the company to make use of its available skills and resources and develop products and provide services that addresses the pressing social issues. The challenge therefore is to find the correct match among these factors, which will create value to all stakeholders. Now, companies educate and provide training to their employees, and use innovative technology and expertise to develop unconventional services and products that are within the reach of every individual. Thus in the process, business helps address issues such as poverty, lack of education, poor health, etc. Using CSR therefore as a strategic business model is the challenge for Asian companies.

The Center endeavors to find solutions on how to address these challenges. Various researches have been undertaken in these areas including the impact and relevance to Asian corporations and Asian society. This knowledge has been infused into the curriculum of AIM programs through the development of case studies, original research, training, and surveys. With AIM EXCELL, the RVR Center has designed and offered a Reinventing CSR program.

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