Details for NEOMA Business School

Participant Status


Type of Organization

Business School

Type of Education

Undergraduate, Post Graduate, Executive


Mont Saint Aignan cedex, Normandie, France


Sign Up Date to PRME

30 Sep 2008

Current Sharing Information on Progress Report Submission

20 May 2019

Sharing Information on Progress (2019)


Period Covered: May 2017 to May 2019

The aim of our institution is to prepare our students for the jobs of tomorrow, living and working in a technology-based world, building climate change solutions, and delivering social impact management.

Achievements Curriculum Integration in the Field of Corporate Responsibility and Sustainability

In each programme, the core curriculum includes at least one interdisciplinary course dedicated to issues associated with social responsibility and sustainable development.

For many years, Rouen Business School offers additional elective courses which concern more specifically Business Ethics, Responsible Project Management, Managing Diversity and Cross-cultural Issues.

In the Master Grande Ecole, the Intercultural Seminar groups together the newly arrived 1st year students and the international exchange students to consider problems taking advantage of the participants’ diversity.

Extracurricular activities are an important part of students’ learning and experience. These activities are managed by 30 associations organised into 5 clusters (Arts, Culture & Multimedia, Business & Entrepreneurship, Humanitarian & Social Responsibility, Sports, Students' Life on Campus).

More than a third of the school associations are devoted to non-profit and socially responsible activities:
• Support, animation and educative activities for children, young underprivileged people, hospitalised peoples, prisoners;
• Awareness-raising for humanitarian causes and social responsibility action;
• Assistance missions in Developing Countries;
• Development of projects to be funded by external partners;
Other associations also invest in these areas:
• organisation of events to welcome and favour integration of international students and intercultural debates between students.
• Organisation of conferences and debates with intellectuals and actors in social, political and economic life
The School pays particular attention to the events or parties organized at school to protect student’s health and safety and minimize the risks of problems such as alcohol, drugs, sexually-transmitted diseases and negative impacts on the environment.
The supervision of all the associations aims to promote a responsible approach to student life and associative activities. The School considers that associative activities are an excellent way for students to practice the values of openness, commitment and responsibility of Rouen Business School.

Achievements Research Development in the Field of Corporate Responsibility and Sustainability

Research activities are organised into four Research Groups and the Entrepreneurship and Innovation Center. Corporate social responsibility is a research topic in each of our four research groups.

Rather than building yet another research group dedicated to the corporate social responsibility, it was decided in agreement with the faculty that this issue of importance, included in the vision of the school, was to be widespread in each research group. From this point of view, the names of research groups show a collective will to include this topic in all compartments of the research.

Responsible finance

The research group in Finance has a central project not to increase the sophistication of financial tools, but rather to contribute to a better understanding of the mechanisms related to financial innovation by economic actors so they can better control it. It is also working on the institutionalisation of the Social Responsible Investment (SRI).

Contemporary P@thways of Career, Life and Learning

The social, economic and technological changes of the last few decades have led to an evolution in the norms pertaining to work, career and family. The research team posits that individual projects, trajectories and positioning in any given sphere of life, as well as professional identity or organisations, are social constructions produced by the pragmatic and symbolic interactions between individuals and their environments. The Spheres of Life axis in this group looks at the connections between the various spheres of life (work, family life, life in the community, association activities, etc.), and at the necessary conditions for creating a more sustainable balance.

Young people and responsible consumer behaviour

Consumption by children and teenagers today constitutes a major challenge for very many players in the social and economic domains: businesses, public authorities, childcare workers, parents, etc. In this group, the 'Learning how to be a socially responsible consumer' axis is working on the ways to provide children with all the necessary information for them to take into account the environmental constraints (global warming, depletion of fossil fuel reserves, etc.), without forgetting to teach them to better control the ever-growing symbolic power of brands and products.

Customer, Retail & Supply Chain

This research group brings together researchers from various disciplines such as marketing, supply chain, control management. The global research topic is to understand the transformation of the distribution sector by involving/ studying/ the different / processes of the value chain including different elements of the value chain process (procurement, supply chain, point of sale, customer).
The key research area questions the sustainability of this business in today’s global context in which ‘green pressure’ is high on various parts of the supply chain (transport, location, packaging, etc…).

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