Details for School of Business and Law - Central Queensland University

Participant Status


Type of Organization

Business School

Type of Education

Undergraduate, Post Graduate, Doctoral

Institution is part of

Central Queensland University


North Rockhampton, Queensland, Australia


Sign Up Date to PRME

30 Jul 2015

Current Sharing Information on Progress Report Submission

04 Apr 2018

Sharing Information on Progress (2018)

PRME SIP CQU 2018 - View Report

Period Covered: Jan 2014 to Jan 2014

This is CQUniversity's first SIP report the focus being the development of content and appropriate teaching methodologies regarding responsible practice and the engagement strategies with stakeholders. It will endeavour to develop these further over the next 24 months providing greater opportunities for students to develop an awareness of the need to be responsible and transparent managers and leaders.

Achievements Curriculum Integration in the Field of Corporate Responsibility and Sustainability

Research conducted by the European Foundation for Management Development (EFMD) and CQUniversity Faculty has identified student capabilities related to ethics, integrity, corporate social responsibility and sustainability are highly valued by employers of MBA graduates; however these are frequently absent from MBA programs.

Research undertaken by CQUniversity faculty in to educational design and delivery of ethics and sustainability courses in business programs demonstrates that "embedding" this content into other “mainstream” MBA courses (rather than having a separate course or courses specifically on these topics) leads to less effective outcomes, and in some cases, very little meaningful learning. To align the MBA with these identified needs of the business community the CQU MBA Program has been reviewed with the decision taken to specifically address content related to ethics, corporate social responsibility and sustainability as standalone courses and as specific content within core courses as distinct from adopting an "embedding" approach.

The CQUniversity MBA now features:
• A newly developed compulsory (core) course in Business Ethics and Sustainability;
• A governance component as part of the compulsory Leadership course that addresses the responsibilities of leaders;
• Specific content in the curriculum of the compulsory course in People and Organisations that addresses the need to manage others with integrity;
• Specific content in the Accounting for Managers course that directly addresses the importance of non-financial measurements such as TBL, Sustainability and ASA9000;
• Consideration of ethical practice as part of the change process in the Managing Organisational Change; and
• Requirements to include ethical, CSR and sustainability dimensions as part of the assessment strategies for the capstone strategy course in the MBA.

A review of Australian MBA structures and content reveals that this commitment by CQUniversity establishes one of the most significant presences of Business, Ethics, CSR and Sustainability in an MBA in Australian Universities.

The inclusion of this content specifically addresses the first three of PRME’s six principles, namely purpose, values and method.

This commitment also extends to newer programs including the Masters of Sustainable Tourism, which seeks to develop new insights into the developments of ecological and economically sustainable tourism ventures. CQUniversity, School of Business and Law will also offer a Graduate Certificate in Social innovation from 2016.

In addition, the majority of CQUniversity’s Business Masters programs, including HRM, Marketing and Engineering Management utilise key MBA core courses as part of their compulsory structures. Thus non- MBA students are also exposed to key concepts in Ethics, CSR and Sustainability.

Achievements Research Development in the Field of Corporate Responsibility and Sustainability

A number of CQU staff are actively involved in researching key aspects related to business ethics, CSR and sustainability.

Current projects include:
i. An examination of managers’ and leaders’ ethical decision-making approaches when faced with requests or offers of bribes and and/or corrupt practices. This is a comparative study contrasting developing nations such as Vietnam with other developed countries in the regions such as Malaysia and Singapore and Australia. This research involves researchers from 1 other Australian and 2 international Universities and involved cooperation of a number of companies who made staff available for interviews.
ii. An examination of values based approaches in major private hospitals in Australia- with a view to examining how stated values influence ethical decision-making. This required support from the executive of the hospital including the CEO and Director of Medical Services.
iii. An examination of sustainability within the Japanese alpine industry focusing on seasonal employee decision making and long term infrastructure use during summer months as a way of increasing efficiencies and developing sustainable revenue streams. This was undertaken with support from the CEO of Harmony Resorts Hokkaido Japan.
iv. Investigation into the generational aspects of consumption and sustainable practices advancing understanding and definition of sustainability in the key stakeholder group. This current research has a particular focus for the young consumers, Y generation. The research focuses on understanding consumption footprints and the view of the notion of sustainability. Implications for social changes, policy and practice are developed.
v. Research into sustainable mining practices in Australia, understanding the economic and social impacts of mining developments on local and regional communities, particularly in the Bowen and Surat basins in Queensland.
vi. Research into sustainable land management practices that will reduce pollutants into the Great Barrier Reef in Queensland, and better manage the community demands for economic activity and reef protection.
vii. A major project relating to sustainability in tourism will examine issues related to the long term sustainability of coral reef tourism and the authoring of a book on the topic.
viii. CQUniversity faculty staff are co-authoring a book on Tourism In Agricultural Areas. This book will have a strong sustainability theme.

These projects have generated research outputs through papers in publications such as: The Journal of Business Ethics, The Australian Journal of Applied Philosophy and Ethics, Research in Ethics in Organisations, The World Journal of Management, The Australasian marketing journal, The Journal of Not for profit and Voluntary Sector Marketing, The Journal of World Business, The Australian Journal of Agricultural and Resource Economics, Environmental and Resource Economics, and the Journal of Environmental Management. In addition business reports have been provided to the participating organisations as a means of insuring that the research also has an applied focus and so of benefit to organisations as part of their strategic planning.

Several staff has key relationships with industry partners including major consulting firms such as KPMG providing specialist advices in ethics and CSR.

These research activities and active engagement with industry of this content specifically addresses the fourth through sixth of PRME’s principles, namely research, partnerships and dialogue.

Future activities include the delivery of a Masters of Sustainable Tourism Management focussed on the areas of eco truism and development, sustainable tourism and eco-tours.
Professor Bruce Prideaux is leading the delivery of this program and has a strong interest in sustainability issues particularly involving issues that affect tourism, having published extensively in this area. Specific areas include the impact of climate change on the long term sustainability of tourism particularly in sensitive environmental areas including rainforests and coral reefs. The most notable achievement in this area was an edited book published in 2014 that examined a range of issues related to the sustainability of rainforest tourism.

Staff involved in teaching the Masters of Sustainable Tourism Management all have research projects in areas related to tourism sustainability, including sustainability of rainforest tourism, sustainability of coral reef tourism, tourism in agricultural areas and planning tourism to achieve long term sustainability.

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