Details for TUM School of Management

Participant Status


Type of Organization


Type of Education

Undergraduate, Post Graduate, Doctoral, Executive

Institution is part of

TU Muenchen


Muenchen, Bavaria, Germany


Sign Up Date to PRME

26 Apr 2013

Current Sharing Information on Progress Report Submission

23 Jul 2018

Sharing Information on Progress (2018)

UN PRME SIP 2018 - View Report

Period Covered: Jan 2016 to Jan 2018

Achievements Curriculum Integration in the Field of Corporate Responsibility and Sustainability

• Since 2010 the Vice Dean of the TUM School of Management, Prof. Dr. Frank-Martin Belz, has taken on the task to integrate sustainability issues into the curriculum.

• The mission of the TUM School of Management states: “We research and teach at the interface of management and technology. Our research results make a difference. They impact business practices, but are also relevant to society at large … We enable students to take a responsible role in the society and in business. We strongly encourage entrepreneurship.”

• Against this background sustainability is seen as a source of innovation, entrepreneurship and competitive advantage at the TUM School of Management. In a number of courses on the undergraduate and graduate levels sustainability issues are integrated as part of the curriculum (e.g. Corporate Social Responsibility). Some of the courses are entirely dedicated to sustainability, innovation, and marketing as well as consumption. Take, for example, “Sustainability Innovation & Marketing on the bachelor level, and “Advanced Topics of Sustainability Innovation & Marketing” on the master level.

• The course “Business Ethics” is offered by Prof. Dr. Christoph Lütge as part of the contextual studies on the bachelor and master levels at the TUM School of Management.

• The course “Sustainability Marketing” is offered by Prof. Dr. Frank-Martin Belz (TUM School of Management) and Prof. Ken Peattie (Cardiff Business School) for free at the “Virtual Academy of Sustainability” ( The open online course is based on the award-winning text book “Sustainability Marketing: A Global Perspective” written by Belz/Peattie and published by Wiley. The online lectures are used as part of blended learning at the TUM School of Management.

• The European Master’s Programme in Consumer Affairs has a special focus on “Sustainable Consumption”. It is an interdisciplinary master programme, co-ordinated by the TUM School of Management (Academic Director: Prof. Dr. Jutta Roosen) in cooperation with Aarhus University, University of Bologna, Wageningen University and Warsaw University of Life Sciences.

• In 2010 the social entrepreneurship academy was co-founded by Prof. Dr. Dr. Ann-Kristin Achleitner (Chair in Entrepreneurial Finance). Amongst others, the academy offers courses and certificates in the area of social entrepreneurship with the aim to motivate students to start their own initiatives and to sensitize them for the multiple bottom lines involved within their actions in their professional careers later on. Since 2012 the UnternehmerTUM has been representing the TUM School of Management within the Academy.

• Students engage in various student organizations such as “Campus for Change”, where students raise funds and work on projects in developing countries, and “Rock your Life”, where students are mentors for pupils with challenging background.

• In the future we plan to: 1) integrate sustainability issues in obligatory courses relevant for all students at the bachelor and master level, and 2) offer more elective courses dedicated to responsible management (e.g. sustainability entrepreneurship; sustainable operations management)

• Since the beginning of 2013 a number of bachelor and master students have been involved in measuring the Carbon Footprint of TUM School of Management (in co-operation with Climate Partner). It is a first step to assess the carbon footprint of teaching and research (including commuting and travelling). Based on the Carbon Footprint of the TUM School of Management we plan to sensitize students and faculty for sustainability issues, and take steps to reduce the carbon footprint related to teaching and research.

Achievements Research Development in the Field of Corporate Responsibility and Sustainability

• Based on the core competences of the TUM School of Management, sustainability issues have been and are investigated with regards to innovation, entrepreneurship and marketing. Specific topics include, but are not limited to: sustainability innovation; sustainability entrepreneurship; social media and sustainability marketing; sustainable consumption; social enterprises; responsible leadership; closed-loop supply chain management and reverse logistics.

• Between 2008 and 2011 a large joint research project “User integration in corporate sustainability innovation” was conducted. It was inter- and transdisciplinary in character, involving research partners from different discipline and corporate partners from different industries.

• Between 2010 and 2012 the Chair in Entrepreneurial Finance was involved in a large joint research project on social innovation and social entrepreneurship in Germany, funded by the Mercator Foundation. One outcome were recommendations for politics, research, business as well as social entrepreneurs themselves in order to foster the landscape for social innovation in Germany. The recommendations have been presented to members of the German parliament.

• At the Chair for Strategy and Organisation a joint study with the management consultancy Kienbaum on “Sustainable management incentives” was conducted. It investigates which and how sustainable behaviour by managers should be rewarded by and in organisations.

• At the Chair for of Research and Science Management several research projects have been or currently are carried out in the area of “leadership with an ethical orientation”.

• At the Chair for Business Ethics CSR was investigated in in selected industries (e.g. banking and pharmaceutical industry)

• In the future we plan to systematize and enhance sustainability research in the interface of management and technology “to make a difference”.

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