Details for Business School Sao Paulo

This organisation is no longer a PRME Participant.

Type of Organization

Business School

Type of Education

Post Graduate

Institution is part of

Universidade Anhembi Morumbi


Sao Paulo, SP, Brazil


Sign Up Date to PRME

26 Apr 2010

Current Sharing Information on Progress Report Submission

31 May 2014

Sharing Information on Progress (2014)

Sharing Information on Progress Report - View Report

The report focus on the achievments and improvements towards principles compliance.The National Quality Foundation partnership will be the flagship of this moment criating the arm to reach corporations. Others projects as
The Anhembi Morumbi Youth Initiative and Laureate Global Fellows bring the real worlwide social entrepreneurship cases to explore and discuss in classes and promote good practices and examples to be followed.

Sharing Information on Progress (2012)


The report shows the iniciatives taken by Universidade Anhembi Morumbi regarding, the principles of responsible management education on Graduate and Undergraduate Programs, the Center for Study of Cleaner Production and
Institutional Programs as Social Responsibility and Sustainability, Solidarity Day,
Sustainable Business in Gastronomy, Solidarity Actions by Freshmen Students and Iam Program.

Achievements Curriculum Integration in the Field of Corporate Responsibility and Sustainability

Our institution has achieved a significant development in the last two years: to introduce a way of to set free of a way of thinking that has been responsible for many errors in the business world: the excessive confidence on quantitative thinking, allied to the undervaluation of subjectivity. This has led to the undervaluation of sustainability, which in turn led to serious consequences. Let us remember a fragment of a recent article appeared in The Economist, (February 13th 2010, p. 15-16):
“JPMorgan Chase, encouraged managers to flag up potential problems and eyed highly profitable units suspiciously. Jamie Dimon steered JPMorgan through the [2008] crisis by doggedly sticking to a few basic principles, such as not holding too much of anything. He also had a healthy skepticism of mathematical-risk models and metrics, even though his bank invented many of them. (…) The answer in not to reject quantitative finance but to be honest about its limits. Models have their place, but they must be coupled with more subjective approaches to risk, such as stress tests and scenario-planning.”
What Dimon says is known as one of the most important principles of Complex Thinking: it is very important to deal with opposites that at a first glance appear to be mutually exclusive, but that are in reality antagonistic and complementary at the same time.
Since 2008, Business São Paulo has introduced in its MBAs a new discipline called Complexity Management, in which Complex Thinking is a fundamental feature. Our plans include enhancing the efforts in researching and teaching the principles and practices of this discipline.
Starting in March 2006, we founded at BSP the Group for the Study of Complexity Management, which meets fortnightly. The main objective of the Group is to encourage the cooperation between students and professors, as well as to produce knowledge through writing and publishing articles, essays and case studies.

Achievements Research Development in the Field of Corporate Responsibility and Sustainability

BSP study centers integrated to the Research Area of the University is achieving studies and researches in the field of Complexity Managent, Telework and Innovation. Our centers are tied to the academic area of corporate programs to leverage studies with market needs and comtemporary facts.

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