Details for IPAG Business School

Participant Status


Type of Organization

Business School

Type of Education

Undergraduate, Post Graduate, Executive

Institution is part of

IPAG Business School


Paris, France



Sign Up Date to PRME

28 Jun 2019

Current Sharing Information on Progress Report Submission

Not Available

Letter of ​Commitment (2019)

View Letter

Achievements Curriculum Integration in the Field of Corporate Responsibility and Sustainability

The IPAG Business School, a Business School committed to Public Interest

Founded in 1965, IPAG Business School is a French Higher Education School in Business and Management (Grande Ecole) with campuses in Paris and Nice. It is a member of the Conference of Grandes Écoles and of the UGEI. Established under the statute of Association, IPAG is authorized by the French Ministry of Higher Education, Research and Innovation to confer the Master’s degree, in consideration of its pedagogical quality, scientific reputation (more than 80 articles published per year in the peer-reviewed journals, 200 papers presented annually in academic conferences, citation of the School in Shanghai ranking in Economy and Finance…) and of its positive societal impact. The School recruits students immediately after the baccalaureate and offers a five-year integrated degree as well as Bachelor and Master degrees. There are around 3500 students.
Involved in a Common Good quest, IPAG has achieved the certification “Etablissement d’Enseignement Supérieur Privé d’Intérêt Général” (EESPIG), a State awarded certification which recognizes the independence, public interest and non-profit nature of the School. It authorizes the reception of public grants. The School pursues a global and long-term performance project. In 2016, the School embarked on an international l accreditation strategy, winning EPAS eligibility in 2016 and. In 2017, IPAG was awarded EPAS accreditation and achieved the AACSB eligibility.
The IPAG’s ERS strategy is based on a holistic, strategic and change-oriented approach. Conceived as an opportunity, a lever and a tool for change, the IPAG’s ERS policy is rooted in the School’s values (commitment, excellence, openness, agility) and particularly convergent with Accreditation strategy. It has been (and is) devoted to the development of students’ ethical concern though curriculum integration of CSR and Sustainability issues, 2) the optimization of internal and external stakeholders’ management, 3) to the implementation of a continuous learning process towards equality of treatment and equal opportunities within the School. It has tracked (and tracks) the inclusiveness of the School, decrypted on the loop of interpersonal benevolence, meritocratic managerial attitudes and Organizational Justice effectivity. It managed (and manages) to reinforce inclusion and sustainability at work.
The ESR Strategy addresses and tentatively articulates:
• developing a high-level research on Ethics, CSR and Inclusive Management, with the support of several research-Chairs investigating high-stakes topics (such as Business Ethics, social inclusion and Corporate Social Responsibility, energy transition and green finance, circular economy…), primus inter pares the IPAG Chair “Towards an Inclusive Company”,
• incubating and implementing pedagogy innovations to increase students’ commitment on ERS,
• shaping, sharing and operationalizing of ERS vision in the whole IPAG Business School’s action, in synergy with EPAS and AACSB dynamics.
Conceived as a change maker as well as a change driver, the ERS Strategy has been conceptualized, formalized and deployed in synergy and convergence with the EPAS & AACSB accreditation processes. Consequently, it has been and still is primarily focused on pedagogy and research initiatives. Following its mission, IPAG Business School manages to train Inclusive Managers and open-minded Leaders for tomorrow, sensitive to social, environmental and economic challenges and involved in international change-makers’ networks. Accordingly, one of IPAG’s Program Level Intended Learning Outcomes (ILOs) (Evaluate social responsibility and ethical judgement) tracks the ERS over the five years of studies. In addition, one of the AACSB’s Assurance of Learning (AOL) evaluates the effectiveness of Ethical, Responsible and Ecological consciousness of the students, the learners’ comprehension of strategic issues on agility, inclusion, sustainability and innovation at work and the adoption of benevolent and fair attitudes in their professional activities (internship, apprenticeship).
As a strategic issue for the School, the ESR Strategy is placed under the auspices of Pr. Dr. Guillame BIGOT, IPAG’s Managing Director. It has been led and still is chaired by Pr. Dr. Maria Giuseppina BRUNA, serving jointly as IPAG’s Director for Ethics & CSR Strategy & Research and as Founder and Director of the IPAG ‘Towards an Inclusive Company” Chair.
Five members (out of 11) of the Strategic Committee of the IPAG Business School [the higher executive body of the School] are particularly involved in the ESR issues: the Managing Director, Pr. Dr. Guillame BIGOT; the Director for Ethics & CSR Strategy and Research, Dr. Maria Giuseppina BRUNA; the Director of International Accreditations, Pr. Dr. Jamie SMITH; the Research and Faculty Dean, Pr. Dr. Frédéric TEULON, and the Director of Quality and Pedagogy, Mrs. Isabelle AVIGNON. All the Strategic Committee and the IPAG’s academic community are involved in operational deployment of the policy.

Supporting pedagogical innovation on ESR

Designed in the framework of the International Accreditation process, the ESR strategy encourages innovation in teaching, learning and training to sensitize, empower and tool students on Ethics & CSR issues. Benefiting from the engagement of the Chair ‘Towards an Inclusive Company” as well as of the active contributions of Directions in charge of Ethics & CSR, International Accreditation and Quality & Pedagogy, the School has been deploying since 2016 the following pedagogy initiatives:
Achievements since 2016:
• The “Crossed-Perspectives on Ethics” course: delivered to Master students in Paris and Nice, this cycle of conferences explores the ethical challenges and paradoxes in executive and managerial activity, though a “play of looks and counter-looks” among the Director of the Chair and a semi-dozen of political leaders, companies’ directors, specialists in communication crisis, top-level lawyers, companies’ networks leaders and NGOs’ representatives. The course is aimed at exploring the contradictory injunctions, oxymora and ambiguities of management, in relation with the principles of Ethics and Responsibility. This theoretical and grounded course articulates academic contributions (from philosophy, sociology, law and organizational studies) and practice-based exemplifications. Cross-functional, compulsory and polyphonic as well, this course contributes to IPAG’s mission: training managers openminded, inclusive and innovative. It experiments with flipped classroom techniques and uses video-conferences to deliver a coherent and synchronic course in Paris and Nice. The assessment of students’ knowledge, skills and operational competences is based on the “Ethics and CSR Internship Report”. This course centrally has contributed and still contributes to the ‘ETHICS’ PILO into the EPAS accreditation.
• The “Ethics and CSR Internship Report”: this innovative pedagogical exercise involving all IPAG’s Master students encourages their sense of observation, their criticism and their reflexivity, stimulates their Ethics & CSR commitment and encourages their citizenship. The “Ethics and CSR Internship Report” offers a multi-dimensional and multi-criteria appreciation of both students’ work-experience and of the ethics and responsibility climate of the companies within they achieve their internship or apprenticeship. The exercise stimulates the students’ dynamic capabilities (observation and systemic porosity; capability to detect soft signals, to anticipate new trends, to test and learn, to cultivate flexibility and adaptability as well as reactivity). The realization of the Report (nowadays integrally digitalized) contributes to the ‘civic curricula’ of the students and reinforces their employability. In addition, this innovative approach, pragmatically, contributes to the EPAS and the AACSB aims, concerning professionalization and job-market integration of IPAG’s students and alumni. It contributes to the ‘ETHICS’ PILO (EPAS accreditation) and to the AOL ‘ETHICS & CSR’ (in the framework of AACSB process). It illustrates the ERS “red wire” chosen by IPAG B.S. in the framework of the AACSB Accreditation process.
• The “Ethics & CSR Section of the Master’s thesis”: following the IPAG’s mission and contributing to the EPAS’ “ETHICS” PILO and AACSB’s AOL ‘ETHICS & CSR’, the “Ethics & CSR Section of the Master’s thesis” is an original initiative, aimed at demonstrating the identification, comprehension and embeddedness of ethics, diversity and CSR issues by all IPAG’s Master students. Consequently, all the students applying for Master-degree have to include a specific, mandatory and evaluated section on Ethics & CSR in each IPAG’s master’s thesis, aimed at connecting the thesis subject and the issues of ethics, sustainability and responsibility a work.
• The MOOC "Prospective of organizations, agility and inclusion: towards humanist engineers" : in the framework of a multi-stakeholders’ partnership gathering together the Chair “Towards an Inclusive Company”, the High Engineering School IMT Mines Albi and the Toulouse region’s Engineering High Schools’ network, with the sponsorship of the French Ministry for Higher Education, Research and Innovation (ANR IDEFI DEFI Diversités), the MOOC "Prospective organizations, agility and inclusion: towards humanist engineers" is designed and realized under the leadership of the Chair Director. It will contribute to the “ETHICS” PILO (EPAS accreditation) and to the AOL ‘ETHICS & CSR’ in the framework of AACSB process; it illustrates the articulation between CSR commitment and pedagogy innovation.
• the Ethics Day: this sensitization event focused on Ethics & CSR addresses ethical, societal and sustainable issues and involves students of the 2nd year of IPAG’s campuses of Paris and Nice. It crosses research, training and praxis (contributive, iterative and participative dynamics). It articulates professors’ and experts’ conferences, case studies and playful initiatives to sensitize students on ERS issues. It is coordinated by the Chair’s scientific core-team.
• the “CSR and Managerial Innovation” course: it explores the challenges, dilemmas and paradoxes of diversity management at work, investigating the teleology, the stakeholders’ mapping, the actors for change cartography and the phenomenology [steps of deployment] of a CSR, diversity & inclusion policies. The course looks at approaches, processes and tools to address explores the ethical, economic and social challenges of inclusion at work. Finally, this course investigates the link between agility and inclusion. It crosses academic and professional knowledge, capitalizing on the achievements of the IPAG Chair “Towards an Inclusive Company. As well as several courses on Business Ethics, Socio-Environmental Challenges, Circular Economy, Diversity Management and Innovative Leadership, this course contributes to the “ETHICS” PILO into the EPAS accreditation and to the AOL ‘ETHICS & CSR’.
Finally, IPAG encourages, supports and tools students’ initiatives on Equality, Diversity, Inclusion and Sustainable Development. 20 of the 42 IPAG’s Student Associations have a general interest / well-being orientation. Among them, the HandiPAG is committed to sustain disabled people’s employment. Little Chefs helps children with long-term illness and The Baby Boomers supports the elderly. Included in the pedagogy plan, the extra-curricular activities contribute a grounded humanistic management and citizenship learning. In addition, every year, several “applied research missions”, realized by teams of students from 2d and 4th years and mentored by Chair-researches, are focused on Diversity, Solidarity and Inclusion.
In the Executive Education framework, the IPAG promotes, under the scientific leadership of the Chair-Director, the following CSR and Sustainability programs:
• The Executive Education “Diversity & Inclusion Program” : led by the Chair in partnership with the AFMD and IPAG Executive Education, this 20-modules program deals with the following strategic issues: the diversity and inclusion at the workplace; the prevention of discriminations in recruitment and career management; the diversity approaches as vectors and opportunities for change; the management of diversity as a lever for innovation and performance; the role of affinity and advocacy networks in the development of agile and inclusive management. The Executive Education sessions are animated by academics and experts approved by the Chair and the AFMD. Thus, the Chair contributes to the empowerment of the change makers in large companies (as OGILVY Group, ADP and CBRE Group).
• The Executive Master’s in management & CSR: rooted in a strategic partnership between the Chair “Towards an Inclusive Company” and the IPAG Executive Education, the Executive Master in Management & CSR pays specific attention to business and managerial issues and investigates, following a cross-functional and transdisciplinary perspective, the challenges of organizational transformation. It englobes several specialties and articulates academic and professional expertise, experimental approach and practiced-based approaches to stimulate thinking, reflexivity and creativity of the learners. It is ranked among the best Executive Education Management Masters in France (Décideurs Magazine).

We are Planning to Achieve:

Within our AACSB accreditation initiatives we are implementing an Assurance of Learning (AOL) architecture for our whole portfolio of programs. To this end, the institutional learning goal of ‘Demonstrate Ethical Reasoning’ is implemented through each program and the majority of courses. By December 2021 this AOL system will be fully implemented including an operational continuous improvement cycle.

Achievements Research Development in the Field of Corporate Responsibility and Sustainability

At the heart of the IPAG’s ESR action-research and partnership commitment, the IPAG Chair “Towards an Inclusive Company”

The main promotor and operator of the IPAG’s ERS Strategy of is the Chair “Towards an Inclusive Company”. Established in March 2016 in partnership with the French Association of Diversity Managers (AFMD) , this is the first Chair in France investigating simultaneously the challenges of inclusion, agility and innovation at work. The Chair addresses strategic issues regarding business foresight, evolution of business & social models, organizational agility and operational efficiency, CSR and diversity management, ethics of managers and social accountability of organizations. It articulates research-action, empirical experimentation, academic production, operational tooling and, last but not least, students’ and top-managers’ training.
As a partnership platform based on collaboration between the academic sphere and companies, the Chair deeply cooperates with the Foundation “Acting against Exclusion” (FACE, 6000 companies engaged against exclusion and discriminations), the French Association of HR Directors (ANDRH) and the ORSE (networks of major French companies engaged in CSR issues). Thanks to Institutional functions of its Director, the Chair entertains collaborative relations with the French Ministries of Labor and of Cohesion of the Territories, with Head Offices [CGET, DARES], with the OECD and more than 15 Chairs and Research-Labs in the world.
The Chair is sponsored by Corporate companies to incubate and deliver actions-research and scientific consulting missions within the framework of CSR, diversity and change management. It addresses the new challenges of agility, innovation and inclusion at work and contributes to draw the profile of leaders for tomorrow, to be able, in the “post-modern companies”, to conciliate efficiency and inclusiveness, profitability and sustainability. It develops and disseminate knowledge, as well as (innovative, grounded and practicable) methods and tools.
The Chair is financially supported, through sponsorship, senior advisory missions and executive education programs, by the following organisations:
• The Foundation “Equality Mixity”, jointly with its sponsoring companies: AXA, ENGIE, ORANGE, MICHELIN;
• The CBRE France Group;
• the Health Insurance Alliance MUTEX before, and VYV Group nowadays;
• the IFEC, the main French association of Certified Accountants, and the VYV Group jointly;
• the CARREFOUR Group;
• the AGEFIPH;
• the OGILVY France Group.
In the last three years, the Chair team, under the supervision and the crucial contribution of the Chair Director, has:
- published in the last 3 years more than 35 academic papers in ranked journals [European Management Review, Journal of Applied Accounting Research, Management & Avenir, Recherches en Sciences de Gestion, Travail, Genre & Sociétés, Revue Internationale de Psychosociologie et de Comportement Organisationnel, Revue Interdisciplinaire, Management, Homme & Entreprise, Question(s) de Management, Management & Sciences Sociales, Gestion 2000…] and academic books (Emerald, Edgar Elgar Publishing, Presses de l’Université de Laval, VUILBERT…],
- led or is leading 10 special issues in peer-review journals [Finance Research Lettes ; Management International/International Management ; Management & Avenir ; Revue Internationale de Psychosociologie et de Comportement Organisationnel ; Management & Sciences Sociales ; RIHME ; Gestion 2000…],
- published 15 contributions to Institutional reports,
- presented more than 80 papers in academic congresses,
- delivered more than 80 Professional Conferences for Top-Managers and Executives
- and elaborated more than 70 Professional Deliverables for companies being Sponsors and/or Partners of the Chair.
In addition, the Chair has organized twelve of conferences on Ethics, CSR and Diversity issues to contribute to the sensitization of managers and academics (300 researchers and 1500 managers and executives participating in the Chair’s meetings).

Adopting an agile, inclusive and reticular approach, the Chair is an open, transdisciplinary-oriented platform, acting as a think tank and as a do thank, practicing learning by doing and learning by failing approaches. It acts as a laboratory of scientific, pedagogical and operation innovation and as a socio-professional network. Finally, the Chair incubates pedagogical innovations on Ethics and CSR (“Crossed-Perspectives on Ethics” course; “Ethics and CSR Internship Report”, “Ethics Day”, “Ethics & CSR Section of the master’s thesis”).

IPAG Chair ‘Towards an Inclusive Company” and its action-research topics

The Foundation “Equality Mixity”, jointly with its sponsoring companies: AXA, ENGIE, ORANGE, MICHELIN, supports the Chair to realize an innovative research on women’s networks and pro-gender equality networks as spaces of inclusion, platforms of agility and laboratories of managerial, technical and business innovation).
With the sponsorship of the CBRE France Group, the Chair conducts an action-research on creating, tooling and assessing a pro-gender equality network as an inclusive lab and an agile platform. In addition, it assesses, in an appreciative and continuous learning perspective, the “leaders management” program.
With the sponsorship of the Health Insurance Alliance MUTEX before, and VYV Group nowadays (a trust of French mutual health insurances), the Chair conducts a prospective and innovative research on the enlargement of CSR field and employees’ caregivers issues / forecasting & prospective strategies).
Under the aegis of the IFEC, the main French association of Certified Accountants, and with the support of the VYV Group, the Chair addresses the new challenges of Certified Accountants Offices and designs a prospective strategy on their Business Models, Social Strategies & Inclusive Practices for Tomorrow.
With the support of the CARREFOUR Group, the Chair leads an international assessment of diversity & inclusion strategies and practices of Carrefour Group in Italy and Belgium and overall analysis on women’s leadership challenges and initiatives -from empowerment programs to mentoring and networking-.
Finally, the Chair cooperates with the AGEFIPH, the French National Agency in charge of inclusion of disabled people at work, for assess inclusive experimentations and drive experimentations on territorial SME’s networks addressing the disabled people’s inclusion; empowerment of AGEFIPH’s executives and partners on handicap, inclusion, agility and innovation at work).

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