Details for Graduate School of Business

Participant Status


Type of Organization

Business School

Type of Education

Post Graduate, Doctoral

Institution is part of

Universiti Sains Malaysia




Sign Up Date to PRME

29 Apr 2014

Current Sharing Information on Progress Report Submission

18 Jul 2019

Sharing Information on Progress (2019)

Universiti Sains Malaysia SIP report 2019 - View Report

Sharing Information on Progress (2019)

PRME Report Graduate School of Business - View Report

Period Covered: Jul 2017 to Jul 2019

Graduate School of Business is oriented towards nurturing business sustainability. The values of sustainability and responsibility are translated into our learning, teaching and research. With the same intent, we strive to bring about meaningful social change both by way of our teaching and research activities. Six Principles for Responsible Management Education (PRME) is a catalyst through which continuous initiatives to nurture responsible and sustainable business are created

Achievements Curriculum Integration in the Field of Corporate Responsibility and Sustainability

Universiti Sains Malaysia (USM) intends to be world-renowned for its sustainability concepts and aims to be a leader in the sustainability process. In this effort, USM has embarked on several initiatives, including protecting the ecology, conserving natural resources and promoting human development in their organization. At the Graduate School of Business (GSB), we realize that there is a need to develop business leaders equipped with the skills in taking actions for greening business and social systems. We play a central role in developing business leaders who integrate social and environmental consideration with economic development.

The vision of GSB is to be a Reputable Graduate Business School for a Sustainable Tomorrow. The mission is to nurture competent and holistic business leaders equipped with the relevant skills and initiative needed to make a difference and to lead change in dynamic and competitive environments. This is achieved through a combination of globalised and integrated curricula, contemporary management practices, and applied collaborative research. To achieve this mission, USM has taken initial steps to reconstruct the learning program and other activities without compromising environmental sustainability. In conjunction with the vision and mission, the School has integrated the concepts of sustainability into its curriculum, at both Master and Doctorate levels and also in its executive development programs.

At GSB, aside from the value of sustainability that is embedded in each of the subjects, students are also required to take ‘Business Issues’ and ‘Sustainable Development’ as core subjects. This exposes students to various issues in relation to Sustainable Development in the context of business. Students are also strongly encouraged to identify issues that are related to environmental and social impacts of business for their mini theses. We believe this approach helps to merge business elements with sustainability values. As such, our graduates hope to become the agent to champion changes in their organization in order to ensure a sustainable tomorrow.

Achievements Research Development in the Field of Corporate Responsibility and Sustainability

Sustainability can no longer be ignored as an integral factor to long-term competitiveness. There is an increasing realization that there is no alternative to sustainability and how businesses respond to the challenge will profoundly affect their competitiveness—and perhaps even their survival. Research on the best practices and ideas for turning sustainability into competitive advantage has become imperative. Scholars have responded by conducting research on how businesses can redesign business models, products, systems, and processes to achieve sustainable goals, craft sustainability strategies to reduce costs and increase revenues, capture more value from green investments, synchronize green initiatives by overhauling supply chains, and integrate the environmental and social costs into their decision-making process.

As such, the main focus of research at the Graduate School of Business is on Sustainable Business Innovation, which covers the following areas;

Accounting and Finance:
Research on accounting and finance focuses on the governance mechanisms and strategies to ensure business sustainability. The core areas are:
• Financial Reporting & Audit Issues
• Accountability & Performance Measurement
• Corporate Social Responsibility
• Nonprofit and Public Sector Governance
• Risk Management
• Social & Environmental Accounting

Societal Marketing and Globalization:
The survival and sustainability of competitiveness depends on a global mindset in matching value to needs. There are three core elements:
• Export challenges
• Marketplace Behavior
• Internationalisation
• Green Purchasing

Strategic Human Capital Management:
Research on Human Resources focuses on the following core elements:
• Human Resource Practices
• Leadership and Entrepreneurship
• Organizational Change
• Environmental Sustainability Management
• Community & Stakeholder Engagement

Logistics and Green Supply Chain:
Research on sustainable innovation and operations seeks creative ways to make value innovation and operations more effective and manageable. The following elements constitute the main elements of this research area:
• Innovation Management
• Service Innovation
• Business Information Technology
• Supply and Value Chain
• Halal Issues

The research culture in GSB has been places particular emphasis on the impact of the research for a sustainable future. Since the School’s inception, sustainability has always been the focus. As at today, various publications and research outputs have been contributed to this area of knowledge. For more information, kindly refer to GSB’s website:

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