Details for CUOA Business School / Fondazione CUOA
Type of Organization
Type of Education
Post Graduate, Executive
Altavilla Vicentina, Vicenza, Italy
Sign Up Date to PRME
15 Nov 2019
Current Sharing Information on Progress Report Submission
Letter of Commitment (2019)
Achievements Curriculum Integration in the Field of Corporate Responsibility and Sustainability
CUOA Business School implements, at national and international level, a wide range of management training programs, including general management and specialized Master’s programs (10 programs), MBA programs (3 programs), and executive education programs (more than 6,000 students in open enrolment, customized corporate courses, EU and Regional Government funded projects). Corporate responsibility and sustainability are embedded in such programs as follows:
- Master’s programs: one or more courses relevant to corporate responsibility and sustainability are included in the curricula of all the full time Master’s programs. Such courses address general CSR objectives and tools, or focus on sector specific issues. As an example, a lecture on “Sustainability for the fashion industry” is planned for the Master in Marketing and Retail Management. Further to the above, full time Master’s programs feature relevant company visits, project works and internships: in 2018, a project work of the “Master in General Management”, carried out with a leading outdoor furniture company, focused on plastic recycling, and the on-going edition of the “Brand Ambassador Master” features an internship on environmental sustainability at a kitchen furniture manufacturer.
- MBA programs: lectures on sustainability (e.g. “The enterprise, its social responsibility and its relationship with the environment”) have been included in the curriculum of all editions of CUOA Business School’s “Executive MBA” (15 editions), and “MBA International Program” (12 editions). From 2014-2018 the International MBA Program implemented by CUOA Business School included a module on Business Ethics and/or CSR, as well as lectures on intercultural management.
- Executive education projects: courses specifically addressing sustainability issues are offered by CUOA Business School for executives in the wine sector (e.g. course titled “Sustainability in the wine business”), and courses on environmental sustainability have been included by CUOA Business School in projects addressed to the construction sector (e.g. “Lean Building” project). A module on Sustainable Logistics has been introduced in the “Operations and Supply Chain Management” executive course. Finally, CUOA Business School offers an International Winter and an International Summer Program, attended by participants from all over the world, where a significant role is played by modules on intercultural management aiming to provide students with managerial competences enabling inclusive and sustainable international businesses.
Achievements Research Development in the Field of Corporate Responsibility and Sustainability
CUOA Business School is established as a not-for-profit, private Foundation gathering a number of public and private members. It fosters relationship and dialogue with all stakeholders in a logic of integration and cooperation for the development of its territory based on cohesion, inclusiveness, and environmental, social and economic sustainability. A distinctive feature of CUOA Business School is the strong relationship with the corporate community: President of the School is an industrialist, and more than one hundred companies are members of the School. Other members of the School are Universities (i.e. Libera Università di Bolzano, SISSA di Trieste, Università Ca' Foscari di Venezia, Università di Padova, Università di Trento, Università di Trieste, Università di Udine, Università di Verona, Università IUAV di Venezia), Municipalities, Provinces, Chambers of Commerce, Banks, and Industrialist Associations.
Consistently with the above institutional set-up, CUOA Business School is strongly committed to designing and implementing innovative projects - supported by EU and/or Regional Government resources - enhancing cooperation between academia and the business community. Several such projects have a specific focus on corporate responsibility and sustainability. Example projects are:
- “Circular Economy” - Research and training project supported by the ESF involving 95 partners, 84 companies and 659 employees - Nov.’16-Nov.’18.
- “B-Corp and Società Benefit” - Research project analysing the impact on corporate strategies and management of transformation into a B-Corporation - Dec. 2017
- “SMART JUMP – Smart entrepreneurial skills for Creative Industries: an inclusive perspective” – ERASMUS+ KA2 Strategic Partnership - The project, trough collection and analysis of best practices, developed and tested a learning model for the development of entrepreneurial and innovation skills of women and young entrepreneurs in cultural and creative industries (25 young and women startuppers from 5 European countries) - 2015-2018
- “Empowering relevant actors for social inclusion at local level” (phase 2) EuropeAid/127054/C/SER/multi". CUOA Business School participated in the implementation of this technical assistance project in North Macedonia, funded by the EU and aiming at enhancing capacities of the relevant actors in the country, including non-governmental organisations and social partners in the implementation of social inclusion policies at local level (2013-14).
- “Improved integration of disabled persons into society in Turkey (EuropeAid/127054/C/SER/multi) – CUOA Business School participated in this technical assistance project, funded by the EU, whose global objective was to promote integration of disadvantaged people into society, including persons with disabilities through Capacity-building, Partnership-building; Communication and visibility actions (2011 - 2012).
- “Technical Assistance for Provision of Entrepreneurship and Management Training and Consultancy to Support Women Entrepreneurship through Training Centres and Relays”, EuropeAid/123907/D/SER/TR, Turkey. The project aimed to facilitate women’s inclusion in the labour market and women entrepreneurship fostering their active role in the private sector. In this respect, a nationwide network of vocational training and consultancy centres and relays was set up, and the institutional capacity of TESK (Confederation of Turkish Tradesmen and Craftsmen) enhanced to ensure sustainability of the Centres (2007 - 2009)
- “EC.CO.MI Economy of Sharing and Microcredit” - EC EQUAL Initiative - The project’s objective was to promote the cohesion and the social rooting through the development of the social economy and the working insertion in the territories of Verona, Belluno, Rovigo and Venice. The projects intended to make available to the social enterprises tools for the planning, the management and the control aimed to strengthen productive efficiency and social inclusion efficacy (social budget, balanced scorecard, business plan, etc), creating also opportunities of comparison with profit enterprises and Public Administrations for the opening of new markets (2005 - 2007)
- “RecycLEAN: rethinking and streamlining products and processes in a circular and sustainable perspective” – Project proposal submitted to the Regional Government of Veneto, and currently under evaluation for funding in the context of the governmental policies aiming to ensure and foster competitiveness of regional enterprises by streamlining processes, enhance efficiency, energy saving, and environmental sustainability.
Further to the above, in 2006, CUOA Business School, in cooperation with the Mechanical Engineering division of Confindustria Vicenza and fifteen companies of the territory, established the “CUOA Lean Centre” with the objective to spread the “culture of lean thinking” in Italy, supporting the “lean transformation” of organisations by training and developing “agents of change”. The main goals of Lean Management are maximising value for the customer while reducing the resources needed to generate this value, eliminating waste and spreading a culture of continuous improvement. CUOA Lean Center currently involves a network of about one hundred companies.
Finally, CUOA Business School is also cooperating with the public sector, promoting and implementing projects relevant to environmental, social and economic sustainability. As an example, with the financial support of the European Social Fund, the School has recently started implementation of the project “PA Next: new services for smart, inclusive and sustainable cities”- Sept. ’19 – June 2020. The project, aims to enhance competences of civil servants employed by local public organizations in the Veneto Region so to design new services for the citizens that take full advantage of digital technologies and digital transformation.