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Details for INSEAD

Type of Organization

Business School

Type of Education

Post Graduate, Doctoral, Executive

Institution is part of

Not Available

Location

Fontainebleau, France

Website

http://www.insead.edu.

Achievements Curriculum Integration in the Field of Corporate Responsibility and Sustainability

MBA Programme
We are currently in the process of implementing our master plan to fully integrate corporate responsibility and sustainability into the INSEAD MBA Programme. There are three elements to this plan. The first is to evaluate whether a core course on social innovation is appropriate for our 10-month program. We already require all MBA students to attend a one-day course on ethics, but the proposed core course would go substantially beyond building awareness of ethics and social responsibility issues to provide students with foundational knowledge (key concepts, frameworks, other tools) that would inform their studies in other courses as well as their subsequent business careers.

The second element is to more thoroughly integrate these issues into the other core courses. Already several courses, such as Managerial Accounting, Process and Operations Management and Organizational Behavior, address corporate responsibility and ethics issues, but we look to expand this through the entire core. To accomplish this, we are working both internally and externally, with partners such as European Academy for Business in Society, to develop content and work with the faculty to have more extensive integration.

The third element is offering a set of elective courses around corporate responsibility topics. Currently we offer a vast set of electives from which students can choose:
• Business and Public Policy
• Business and the Social Sector
• Business Law
• Economics and Management in Developing Countries
• Environmental Management in a Global Economy
• Financial Aspects of Corporate Governance
• International Development Field Projects
• Managing Business Ethics and Corporate Responsibility
• Social Entrepreneurship (course or fieldtrip)
• Strategy, Ownership and Governance
Both the Social Entrepreneurship Fieldtrip and the International Development Field Project offer MBA students the opportunity to work in the field to apply what they’ve learned and get practical experience in business-in-society areas.

Executive Education
INSEAD offers two types of Executive Education programmes, company-specific and open enrollment. We have run several company-specific courses on CSR and ethics, including one that examined using Blue Ocean Strategy tools to develop CSR. In open-enrollment, we presently offer a four-day course on Social Entrepreneurship and a five-day course on Management in the Humanitarian Sector, and we are evaluating course proposals in sustainable business management.

Achievements Research Development in the Field of Corporate Responsibility and Sustainability

Since the 1960s, INSEAD faculty and research staff have published hundreds of books, articles, cases and working papers on these issues. Today, the INSEAD Social Innovation Centre, a new research centre at INSEAD, encompasses many topics of business and society, including corporate responsibility, environmental management, ethics, governance, humanitarian emergency response, international development and social entrepreneurship. Here is a brief summary of some of the research that has been and is being done at INSEAD:

• Globalization and corporate social responsibility of multi-nationals, examining issues such as labour wages (in a micro- and macro-level), developing human capital, managing for long-term profitability and stakeholder engagement

• Environmental challenges of multi-nationals, industrial ecology and resource management including but not limited to the extractive industries, turning environmental challenges into competitive advantage, balancing economic growth and environmental demands, and sustainable operations

• Environmental policy, working with governments, companies and NGOs to develop sustainable environmental regulation, for example WEEE and REACH in Europe and global issues like climate change

• Ethical marketing and ethical consumerism, researching ethical responsibilities towards consumers and consumer actions, e.g. boycotts and ‘buy-cotts’, additional focus on pharmaceutical and fast moving consumer goods industries

• Ethics and governance, teaching business ethics, managing ethical dilemmas, establishing governance in corporations and non-profits

• Humanitarian relief and response, disaster preparedness and response logistics, NGO/private sector partnerships and collaboration

• International development, microfinance, the role of multi-nationals, economic policy in developing countries, democratization and privatization, social entrepreneurship

For more information and access to the results of this research, please visit INSEAD Knowledge at http://knowledge.insead.edu/socialinnovation.cfm

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