Signatories

Details for CENTRUM Catolica Graduate Business School

Participant Status

PRME Champion

Type of Organization

Business School

Type of Education

Post Graduate, Doctoral, Executive

Institution is part of

Pontificia Universidad Catolica del Peru

Location

Lima, Lima, Peru

Website

http://centrum.pucp.edu.pe

Sign Up Date to PRME

01 Apr 2008

Current Sharing Information on Progress Report Submission

26 Feb 2016

Sharing Information on Progress (2015)

PRME SIP Report CENTRUM Católica del Peru - View Report

Sharing Information on Progress (2013)

PRME SIP Report CENTRUM Católica del Peru - View Report

Sharing Information on Progress (2011)

PRME_Progress_Report_CENTRUM - View Report

Achievements Curriculum Integration in the Field of Corporate Responsibility and Sustainability

CENTRUM Catolica has incorporated business social responsibility content into all its courses (MBA programs and Executive Education), including:

- Ethical analysis of business
- Corporate governance
- Development of organizational culture guided by social values
- Design and implementation of strategic plans that ensure competitiveness and sustainability of business and the development of business models aimed at the base of the pyramid.

Case studies and literature covering topics of ethics, social responsibility and environment stewardship are used throughout its academic programs. Students are encouraged to use topics of social impact in their thesis work and proposed cases.

CENTRUM Catolica's MBA core curriculum contains a full-term required course called "Ethics and Social Responsibility." The main objective of the course is to provide participants with knowledge of the principles and strategic management tools of business social responsibility for proper and effective decision making. It also seeks to reflect on business decisions from the perspective of ethics and social responsibility.

Our ultimate goal is to have a range of postgraduate educational and research programs that create synergies and so, contribute decisively to the formation of a new corporate culture that, hand in hand with business social responsibility and environmental protection, contribute to concrete actions toward the achievement of sustainable development.

Achievements Research Development in the Field of Corporate Responsibility and Sustainability

Through the Center of Social Responsibility, CENTRUM Católica seeks to create knowledge and develop corporate social responsibility among the various industrial sectors and companies in Peru. Specific areas of research include the analysis of progress in BSR by industry, the relation between BSR and competitiveness by industry, management practices of Peruvian companies, BSR activities by foreign companies with operations in Peru, business design for the base of the pyramid, competitiveness and design of agro-businesses, and BSR in Peruvian companies.

Furthermore, CENTRUM Catolica has developed a Corporative Reputation Index (IRCA) to measure social responsibility levels among Peruvian companies, a study in Peru, Colombia, the United States and Spain to evaluate the impact of social responsibility on products and develop a set of best strategies for the product or target market, a study to identify 100 companies located in Peru and their performance in social responsibility practices, as well as strategic plans for Peru's different regions to help the local governments develop in sustainable, socially responsible ways.

Publications

Books

Diagnóstico de la Responsabilidad Social en las Organizaciones Peruanas: Una aproximación Interinstitucional y Multidisciplinaria.
CENTRUM Publishing. 2011.

Competitividad Responsable y Desarrollo Inclusivo. Capítulo publicado en el libro Rutas para un Perú Mejor.
Santillana. 2010.

Manual de primeros pasos en Responsabilidad Social Universitaria
McGraw-Hill. 2009.

The Agrochemical Market in Peru: The impact of the Free Trade Agreement with US
CENTRUM Publishing. Lima, 2008

Leadership influence on transgenerational entrepreneurial potential in family firms
Capítulo de libro publicado en LA STEP Project book.

Articles

Measuring The Impact Of Corporate Social Responsibility On Consumer Behavior: The Case Of Peruvian Consumers
Doctoral Consortium. CLADEA´s Assembly, Florida International University, Miami. Estados Unidos, Octubre 28-29, 2007.
Disponible en: http://www.revistaleadership.com/cladea/doctoral/coloquio_V/Marquina.pdf

Impact of Trade Agreements on Agricultural Chemicals: Case of FTA Peru-USA
Costa Rica Global Conference on Business and Finance (GCBF). San Jose, Costa Rica. Mayo 28 -31, 2008.
Disponible en: http://www.theibfr.com/ARCHIVE/ISSN-1941-9589-V3-N2-2008.pdf

Catholic Business Schools in Latin America: The Gap Between their Mission and their Practice
Seventh International Conference on Catholic Social Thought and Management Education - Business Education at Catholic Universities. University of Notre Dame, Indiana. Estados Unidos, Junio 11-13, 2008
Disponible en: http://www.stthomas.edu/cathstudies/cst/conferences/becu/becu/SUMMARYBOOKcopywithM.pdf

La influencia de la responsabilidad social empresarial en el comportamiento de compra de los estudiantes de dos escuelas de negocio en Perú y España
Congreso ADERSE 2010 - RESADDERSSE Internacional. La Rochelle, Francia, Marzo 24-26, 2010

Papers

The Impact of Diversity in the Perception of Performance: A Case Study in Lima and Barcelona
Journal of Centrum Cathedra. Volume 1, Issue 1. Marzo 2008
Disponible en: http://www.pucp.edu.pe/centrum/es/contenido.php?943/investigacion_publicacion/journal_of_centrum_cathedra_volume_i_issue_i.html
Evolución del concepto de Responsabilidad Social
Revista Brújula. Año 9, N°16. Abril-Julio 2008

Ética, negocios y responsabilidad social
Revista Strategia. Año 2, N°7. Marzo 2008

Propuestas de emprendimientos sociales corporativos en el Perú: Mejorando la calidad de vida de comunidades del Oleoducto Norperuano
Revista Strategia. Año 5, N°16. Enero 2010

Propuestas de emprendimientos sociales corporativos en el Perú: Procesamiento de llantas usadas para su uso en mezclas asfálticas
Revista Strategia. Año 5, N°16. Enero 2010

Competitividad responsable y el desarrollo inclusivo del Perú
Revista Strategia. Año 5, N°16. Enero 2010

Evidence on the role of age in team performance. A comparative study in Peru and Spain
Journal of Employee Relations. Volume 31, Number 3. 2009
Disponible en: http://www.emeraldinsight.com/Insight/viewPDF.jsp?contentType=Article&Filename=html/Output/Published/EmeraldFullTextArticle/Pdf/0190310303.pdf

CSR Business as Usual? The Case of the Tobacco Industry
Journal of Business Ethics. Volume 61, Number 4. 2005
Disponible en: http://www.jstor.org/pss/25123633

Responsabilidad Social y Minería: ideas compatibles
Publicado en Strategia, año 4, número 14.

Responsabilidad Social empresarial ¿Una moda más?
Publicado en Strategia, año 4, número 12.

El divorcio entre la gestión y la ética
Publicado en Strategia, año 4, número 13.

Caso Yoshiyama
Publicado en Family Firms (2009)

Caso Ibárcena
Publicado en Family Firms (2009)

Caso Peralta
Publicado en Family Firms (2010)

Caso Melinchon
Publicado en Family Firms (2010)

El caso Alpamayo Entertainment
Publicado en Revista Strategia, año 4

Los Retos de las mujeres emprendedoras
Publicado en Revista Strategia, año 4, número 12.

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