Details for Business School - Staffordshire University

Participant Status


Type of Organization

Business School

Type of Education

Undergraduate, Post Graduate, Doctoral, Executive

Institution is part of

Staffordshire University


Stoke on Trent, Staffordshire, United Kingdom


Sign Up Date to PRME

12 Feb 2016

Current Sharing Information on Progress Report Submission

Not Available

Letter of ​Commitment (2016)

View Letter

Achievements Curriculum Integration in the Field of Corporate Responsibility and Sustainability

Professor Jon Fairburn (Professor of Sustainable Development) is currently leading an EU Strategic Partnership project Sustainable Managers in the Tourism Sector SMARTOUR which is being designed with the industry and will result in a curriculum and online tool to provide training in sustainable management.

Green Impact – Green Impact is a fun, simple and innovative program that inspires staff and students to collectively green Staffordshire University. The changes made through our 'Green Group' champions and others are sustained and a legacy is created. These actions have contributed to us becoming the 16th Greenest University in the People and Planet Green League. Achievements so far with GI:-

Green Impact 2010 Bronze
Green Impact 2011/12 Silver
Green Impact 2012/13 Gold
Green Impact 2013/2014 Excellence

Professor David Williamson – research active in corporate responsibility (e.g. regulation of corporate social responsibility, environmental behaviour of firms). Distinguished academic who has delivered postgraduate courses on the regulation of corporate environmental/social behaviour and has recently developed a course on ‘law and corporate responsibility’.

Rob McKay – Head of Corporate Programmes. Delivers workshop days on 'Leading in Context' which examines ethics as a follow on from an introduction to stakeholders (and customers as a special case of stakeholder), and uses an exploration of three classic psychological experiments (Asch on conformity, Millgram on compliance and Zimbardo on toxic environments) to show how easily ordinary people can be subsumed into unethical behaviour, and considerations of how leadership and organisational culture can exacerbate or mitigate it.

In other areas of the Business School, CSR is covered in UG and PG modules using business simulations and consider ethics in relation to marketing, corporate governance, social enterprises, charities and non-profit organisations.

Further opportunities will be sought to embed and evidence the integration of responsible management education within all aspects of the Business School’s provision. A particular focus for this work will be the review, revalidation and validation of all the School’s undergraduate courses during 2016, aiming to fully embed the Principles for Responsible Management Education prior to incorporation within all Postgraduate and Doctoral provisions.

Achievements Research Development in the Field of Corporate Responsibility and Sustainability

Professor Jon Fairburn sits on the advisory board for Lucideon Ltd which provides training and verification in a wide range of international and national standards for sustainability

Professor Fairburn and and Vicky Roberts (Senior Lecturer) also worked with Lucideon to develop the V Mark

Tracy Clewlow – Senior Lecturer is about to embark on a PhD on Environmental Accounting in Higher Education.

Professor Rune By. Relevant publications include:

- Burnes, B. and By, R.T. (2012). Ethics, Leadership and Change: The Case for Greater Clarity. Journal of Business Ethics, 108(2), pp.239-252.
- By, R.T., Armenakis, A.A. & Burnes, B. (2015). Organizational Change: A Focus on Ethical Cultures and Mindfulness. Journal of Change Management, 15 (1), pp. 1-7.
- By, R.T and Burnes, B. (Eds.) (2013). Organizational Change, Leadership and Ethics. London: Routledge.
- By, R.T., Burnes, B. and Oswick, C. (2012). Change Management: Leadership, Values and Ethics. Journal of Change Management, 12 (1), pp. 1-5.
- By, R.T and Burnes, B. (2012). Leadership and Change: Whatever happened to ethics?. In D. Boje, B. Burnes and J. Hassard (Eds.), Routledge Companion to Organizational Change. London: Routledge.
- Macleod, C. and By, R.T. (2007). Performance, Conformance and Change: Towards a Sustainable Tourism Strategy for Scotland. Sustainable Development. 15(6), pp. 329-342.

Paul Dobson Senior Lecturer is undertaking a PHD on the key determinants of successful Social Enterprise Marketing using PAR approach with various Social Enterprises, Charities etc.

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