Details for Nagoya University of Commerce and Business Graduate School

Participant Status


Type of Organization

Business School

Type of Education

Post Graduate

Institution is part of

Nagoya University of Commerce and Business


Nagoya, Aichi-ken, Japan


Sign Up Date to PRME

21 Jun 2011

Current Sharing Information on Progress Report Submission

04 Jul 2017

Sharing Information on Progress (2017)

NUCB Business School SIP 2017 - View Report

Period Covered: Jun 2015 to Jun 2017

In line with the School’s motto ‘Frontier Spirit,’ NUCB is committed to offer its students high-grade study programmes and attractive university services. Consistent with this motto, NUCB supports the six major principles of the PRME.

Achievements Curriculum Integration in the Field of Corporate Responsibility and Sustainability

The NUCB Business School (hereafter “NUCB”) serves a student body of mature professionals who come from various business organizations and industries within Japan as its core majority. With one of the largest student populations of its kind among 50 business schools in Japan, NUCB Business School was named No. 1 in satisfaction in a recent public journal survey in 2010.

We believe that our size and reputation is a direct result of balancing two major objectives. The first has been to adapt the NUCB Business School’s operations and curriculum to the global standards of AACSB and AMBA. NUCB Business School is one of only two business schools out of fifty in Japan accredited by AACSB and the only business school in Japan accredited by AMBA. A second objective has been carefully to respond to the needs of current management developments in Japanese corporations and society.

At the NUCB Business School, we consider Corporate Social Responsibility (CSR) as one of the most critical courses in our curriculum in accordance not only with the updated policies of AACSB and AMBA but also in accordance with our objective to integrate ideas in sustainability into all MBA courses. Our entire curriculum was redesigned to reflect sustainability at its foundation in 2010. In 2011, to further strengthen our focus on sustainability and other related topics, CSR was established as an independent class in tandem with our goal to deliver topics in sustainability in all classes. For example, CSR has become already a part of our Organizational Behavior and Leadership programs where a corporation is defined not only as investor’s property but also as a social institution and cooperative of employees. Moreover, leadership is defined not only as a power for maximizing corporate equity value but also as a powerful commitment in the evolution of corporations in becoming institutions dedicated to the healthy development of society.

Furthermore, NUCB is not only supporting such discussions in-class, but is also championing these ideas out side of the classroom. In February 2011 at the Stellenbosh Business School in South Africa, NUCB is presenting a unique session on Japanese concepts in sustainability, “Leaders’ Angle – Creating a Sustainable and Ethical Future from a Japanese Perspective” which will also be presented at the Zimbabwe Management Institute forum in August 2011.

In addition, NUCB holds a series of executive seminars open to its students as well as to the public in which in 2010 BRICs and Sustainability were key topics. NUCB invited well-respected professionals in each area to share their knowledge with our students and local business professionals. In November, NUCB invited the chairman of WWF Japan, Mr. Tunenari Tokugawa, who discussed what was needed to create a sustainable modern urban environment and its critical importance for a sustainable future.

Achievements Research Development in the Field of Corporate Responsibility and Sustainability

In terms of research and knowledge development with companies, the NUCB Business School has begun by encouraging all faculty members to set a priority on research and knowledge development. One direction for research being pursued is in sharing Japanese culture and education globally as one constituency for global diversity and synergy. This commitment is based upon recognizing Japan as a historical reservoir of East Asian civilization. A second direction is an effort to enlighten and innovate the current higher education system in Japan, which after 150 years has reached maturity and subsequent complacency with respect to developments in international higher education standards and practices, especially among business schools and programs.

The first direction of research being encouraged focuses on comparing management models based upon the currently dominant Euro-US culture with that of Japan, India, and other East Asian societies. This research intends to contribute to Western manufacturing societies and economies under the current crisis insights from values and practices in East Asian cultures. Along this line of research, CSR is not just a research theme among others, but rather the most common foundation for all management research dedicated to the development human cultures and societies.

The second direction of research is aimed at developing models by which corporations and other educational institutions can enhance their own efforts at globalization by utilizing the global intelligence of NUCB’s alliance network of more than 70 business schools in over 35 countries. We believe that our effort to be a globally united with our partner network of institutions can serve as a model for directing other universities trapped within the closed and complacent culture of the current higher education system in Japan.

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