Details for ESMT European School of Management and Technology
Type of Organization
Type of Education
Post Graduate, Doctoral, Executive
Sign Up Date to PRME
20 May 2010
Current Sharing Information on Progress Report Submission
23 Dec 2016
Sharing Information on Progress (2016)
Period Covered: Jan 2015 to Jan 2016
Achievements Curriculum Integration in the Field of Corporate Responsibility and Sustainability
Following the vision of the school to educate business leaders to operate in a sustainable and socially responsible manner, ESMT established the Center for Sustainable Business (CSB) and named C.B. Bhattacharya, Pietro Ferrero Chair in Sustainability, its founding director.
Committed to the idea that business can do well by doing good, ESMT programs include courses that teach essential skills to participants to involve them in critical ethical deliberations:
• In the executive MBA program, courses such as Lead for Strategic Resilience: Sustainable Business, Entrepreneurship, Managing People as well as Thrive in International Management: Strategic International Management, Business at the Base of the Pyramid are offered.
• A new track called Managing Business Integrity was introduced 2015 for the executive MBA cohort with input from EY (formerly known as Ernst & Young). EY experts on white-collar crime, compliance, corporate governance, and business integrity share their knowledge and experiences. Electives offered in this track prepare students to protect company assets from damage caused by misconduct.
• Specific examples of where CSR has been integrated into Executive Education programs are in those developed for Munich Re, Deutsche Bank, Henkel and MAN. Senior-level workshops have been developed by ESMT faculty for use in custom programs with E.ON, entitled “Bringing CSR to Life”. The school meets regularly with other corporate clients to ensure that Corporate Responsibility is on the education agenda. The most recent meetings in this regard were with BMW, L’Oreal and Siemens.
ESMT contributes to the global community especially through its outreach during and after degree programs; the focus here is on the ESMT full-time MBA program. These activities include:
• Kofi Annan Fellowships: As a part of the Kofi Annan Business School Foundation, ESMT and partner schools provide fellowships for talented and motivated students from developing countries that allow them to obtain university degrees in Europe. Partner schools in addition to ESMT are Vlerick Leuven Gent Management School (Belgium), Hogeschool Utrecht (Netherlands), NOVA SBE (Portugal), Koç University (Turkey), and Business School Lausanne (Switzerland). ESMT awards Kofi Annan Fellowships, which cover full tuition and a stipendium for living expenses, to students in the ESMT full-time MBA and Master’s in Management programs.
• Responsible Fellowship Program: At the end of their one-year MBA program, students volunteer for a six-month service engagement in emerging areas of Africa or Asia. The mission focus is Responsible Leadership. One graduate of the MBA Class of 2012 was sent out to an educational institution in South Africa, working in entrepreneurship development and in teaching for one semester. Three Responsible Fellows from the graduating class of 2013 also volunteered in South Africa. Fellows are supported financially by ESMT.
• Social Impact Club: The Social Impact Club is a group of individuals from ESMT, led by full-time MBA students, whose goal is to use smart business to promote sustainable development. The club explores and supports social business activities as well as philanthropic activities.
• Applied fieldwork: ESMT full-time MBA students take on Consulting Projects as a part of the curriculum. There are an increasing number of projects devoted to non-profit organizations in developing regions of the world, such as Afghanistan, Haiti, and parts of Africa. In 2014 student projects included E.ON of Grid Solutions in Tanzania, Médecins Sans Frontières (MSF) in Chad, and the Grow Africa Partnership at the World Economic Forum. In Chad, for example, students developed recommendations for the improvement of efficiency and effectiveness of hospital and clinic management within MSF based on a review of MSF hospital clinic operations and a case study of a field hospital in an MSF setting in a central African country.
Achievements Research Development in the Field of Corporate Responsibility and Sustainability
The Center for Sustainable Business (CSB) is an international center specialized in formulating, implementing and evaluating corporate sustainability initiatives. The CSB offers strategy formulation and assessment, knowledge creation, policy influence, advancement for managers and top executives to help companies increase value from corporate sustainability investments.
• Embedding sustainability in mainstream companies. The CSB continues working on a large scale research project investigating how sustainability is embedded in mainstream companies. It analyzes data gathered during interviews at companies such as AEGON, Allianz, BASF, Coca Cola European Partners, Enel, Holcim/ Ambuja, IBM, ITC, Marks & Spencer, Nestlé, Old Mutual, Unilever, and Whirlpool. It disseminates findings of this research project via publications (e.g., in the Stanford Social Innovation Review with Paul Polman, CEO of Unilever) and via keynote speeches and presentations (e.g., at the World Business Council for Sustainable Development Council Meeting in Chennai, India).
• Sustainable Business Roundtable (SBRT). In 2016 the CSB two SBRT meetings. The SBRT is a peer-to-peer learning network for a group of excellent companies that have a global footprint and that are leading the sustainability revolution. At the meetings in 2016 25 member companies and invited guests discussed challenges and opportunities in impact assessment and stakeholder engagement
Research is concentrated on best practices and answering key questions on how to balance the diverse stakeholder interests of a business and engage all employees in sustainability. The interdisciplinary approach of the CSB allows degree and executive education programs to tap into resources from many fields, including development economics, marketing, and ethics. The CSB brings together sustainability and non-sustainability colleagues and offers groups of managers tailored learning opportunities on sustainability challenges. It also provides a hub for debate with prominent scholars, business leaders, and NGOs.
Polman, P., and CB Bhattacharya (2016). Engaging employees to create a sustainable business. Stanford Social Innovation Review 14(4): 34-39.
Müller, U. and U. Schäfer (2016). The Dirty Dozen: How unethical behaviour creeps into your organization. The European Business Review July/August: 37-41.
Sen, S., S. Du, and CB Bhattacharya (2016). Corporate social responsibility: A consumer psychology perspective. Current Opinion in Psychology 10: 70-75.
Bhattacharya, C. (2015). Stakeholder-centricity a precondition to managing sustainability successfully. Global Policy Journal 6(4): 483-485.
Sen, S., A. R. Johnson, CB Bhattacharya, and J. Wang (2015). Identification and attachment in consumer-brand relationships. Review of Marketing Research 12: 151-174.
Irmak, C., S. Sen, and CB Bhattacharya (2015). Consumer reactions to business-nonprofit alliances: Who benefits and when? Marketing Letters 26(1): 29-42.
Janssen, C., S. Sen, and CB Bhattacharya (2015). Corporate crises in the age of corporate social responsibility. Business Horizons 58(2): 183-192.
Conferences and Events
• “The new story of business” on September 15, 2016 by Prof. R. Edward Freeman
• You decide, we donate: Strengthening consumer–brand relationships through digitally co-created social responsibility on October 9, 2015 by Alexander Kull (University of South Florida, Marketing).
• “Why Leadership Character Makes the Difference for Thriving Companies” on September 16, 2015 by Fred Kiel, PhD, Co-founder KRW International and Author of “Return on Character.”
• “Being a Leader – Meeting the Challenge!” on March 5, 2015, June 15, 2015, by B. Kevin Turner, Chief Operating Officer, Microsoft
Faculty Research Seminar
• “Exploring advertising ethics in emerging markets in the Middle East” on June 15, 2015 by Minette Drumwright (Stan Richards School of Advertising & Public Relations, The University of Texas)