Details for German Graduate School of Management and Law (GGS)

Participant Status


Type of Organization

Business School

Type of Education

Post Graduate, Executive


Heilbronn, Baden-Wurttemberg, Germany


Sign Up Date to PRME

22 Dec 2009

Current Sharing Information on Progress Report Submission

24 Nov 2015

Sharing Information on Progress (2015)

SIP GGS 2015 - View Report

Sharing Information on Progress (2013)

SIP GGS 2012-2013 - View Report

Sharing Information on Progress (2011)

SIP GGS - View Report

Our part-time masters courses are intended to motivate and inspire young people and business leaders to accept responsibility for their company and society. Our aim is to educate and train responsible business leaders to make a contribution to sustainable entrepreneurial success and economic growth. So we educate and further train responsible business leaders in management and law to create sustainable values for their company and for society.

Achievements Curriculum Integration in the Field of Corporate Responsibility and Sustainability

► Curriculum
The aim of our MBA is the development of well-rounded managers with a deep sense of responsibility. For that reason the course promotes, among other things, the ability to take effective and lasting decisions.

This aim is implemented in our curriculum with the module “Politics and Ethics in Companies“. This module deals with the social and ethical aspects which are of central importance for the management of organizations. The social responsibility of companies and the management of stakeholders are discussed.

► General Context Programme
The seminars in our General Context Programme are „add-ons“ to the subjects studied at the German Graduate School of Management & Law. Over and above the elementary range of the courses we make our students and members of our alumni association fit for their future management activities. We promote the ability to reflect, to find encompassing connections for own’s one management actions and to the observe them from different perspectives. We strengthen the ability to judge of our managers and trainee managers in order to, among other things, strive for a more global understanding with social competences. We teach these competences focussing on their practical implementation and moreover create the framework for a close and intensive exchange of ideas between students and alumni. These subjects are regularly offered at the GGS free of charge.

One subject in our General Context Programme is “Company Ethics in Practice: Morals as Production Factor“. The lecturer in this subject is also Prof. Dr. Ingo Pies (University Professor, Foundation Chair for Economic Ethics at the Martin-Luther-Universität Halle-Wittenberg, Germany).

► Heilbronner Management Dialogue
The GGS began the Heilbronner Management Dialogue in June 2009. It deals with responsible company management. The GGS not only sees itself as a college which trains students in part-time masters courses. It also strives to be a think tank for new knowledge in the field “Management and Law“ and is involved as a sparring partner and consultant in practice.

The first speakers of the Heilbronner Management Dialogue who presented their management visions were the founder of the dm-drogerie markt (chain of chemists) Prof. Götz W. Werner and the management consultant Dr. Reinhard Sprenger. Further evening lectures have already been planned in this series for 2010 with Franz Fehrenbach, CEO of Robert Bosch GmbH, and Dr. Florian Langenscheidt, publisher and participator of the Langenscheidt publishing house.

► At the moment a Summer School is being planned on the subject “Responsible Management Leadership“.

Achievements Research Development in the Field of Corporate Responsibility and Sustainability

► Series of Contemporary Studies “Responsible Mangement“
The research team “financial communication“ at the German Graduate School of Management and Law could prove on the basis of a quantatively broad series of contemporary studies:

1.) Measured by the yield on their shares, companies who were able to keep their staff numbers constant in past crises were those who profited most from the upswing after the crisis.

2.) Especially in staff-intensive industries – such as, e.g., the service sector – a “fair“ wage goes hand in hand with a higher yield on their shares.

What practical knowledge can be gleaned from this?
A responsible management leadership has a positive effect on the value of the company. In the meantime even financial analysts do not question this.

What concrete recommendations can be deducted from this to help develop responsible management policies?
1.) Treat staff not only as a cost factor but also as investors!
While staff do not necessarily invest money in the company, they place their know-how which has developed from former investments at your disposal. Staff and their families also bear an entrepreneurial risk and are therefore often prepared to make their own contribution to the recovery of your company.

2.) Inform staff as you do your investors!
Successful entrepreneurs discuss the current situation of the company openly and fairly with their staff. When doing so they point out not only what contributions they expect from their employees in the crisis, but also what benefits the employees can expect after the crisis for their contribution.

3.) Use the crisis to build up responsible management competence!
Responsible management cannot be ordered by a directors’ decision. It has to be lived every day. At this time free capacities can be used to build up management competences on different levels of the company.

► Dissertation project on the subject “Cause-Related Marketing and Customer Relationship Management“
Incorporating the Corporate Social Responsibility commitment of the company within its marketing strategy is the focus of this research project.

Cause-Related Marketing includes the integration of the partnership with a Non-Profit Organisation in the communications and product policy of the company: A part of the turnover is passed on to the NPO Partner as a money or a material donation. In addition the awareness of and attention to the good cause which is being supported should be increased. The research goal of this dissertation project is the effect of Cause-Related Marketing on customers’ attitudes, as well as on their buying and donating behaviour.

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