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News - 31 March 2009

Corporate Social Responsibility in a Global Context,

Modern business is obliged to meet increasingly demanding ethical, environmental, legal, commercial and public standards as defined by wider society. Corporate Social Responsibility (CSR) has therefore become an important consideration for managers at all levels, as well as one of the most vibrant areas of study and research in the field of business and management.This project seeks to understand the contemporary concept of CSR in a global context. This is done by key readings on understanding, applying and managing CSR and integrating them with three global case studies: Nike in Asia, Vodafone in South Africa and ABN AMRO in Brazil.

31 Mar 2009

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